<p>As India celebrates its 76th anniversary of independence, we examine a period when business and patriotism came together to create lasting consumer products. In addition to advocating for political independence, the Swadeshi movement, a crucial period in India’s struggle for independence, also sparked local invention as a response to English-made goods. Several locally produced products that have withstood the test of time and left their imprint on the hearts of generations carry on this movement’s heritage.<img decoding=”async” class=”alignnone wp-image-127834″ src=”https://www.theindiaprint.com/wp-content/uploads/2023/08/theindiaprint.com-four-people-were-arrested-in-thane-on-suspicion-of-rape-and-child-molestation-picsart-05-07-05.40.09-1-11zon-750×496.png” alt=”theindiaprint.com four people were arrested in thane on suspicion of rape and child molestation picsart 05 07 05.40.09 1 11zon” width=”1477″ height=”977″ srcset=”https://www.theindiaprint.com/wp-content/uploads/2023/08/theindiaprint.com-four-people-were-arrested-in-thane-on-suspicion-of-rape-and-child-molestation-picsart-05-07-05.40.09-1-11zon-750×496.png 750w, https://www.theindiaprint.com/wp-content/uploads/2023/08/theindiaprint.com-four-people-were-arrested-in-thane-on-suspicion-of-rape-and-child-molestation-picsart-05-07-05.40.09-1-11zon-768×508.png 768w, https://www.theindiaprint.com/wp-content/uploads/2023/08/theindiaprint.com-four-people-were-arrested-in-thane-on-suspicion-of-rape-and-child-molestation-picsart-05-07-05.40.09-1-11zon-150×99.png 150w, https://www.theindiaprint.com/wp-content/uploads/2023/08/theindiaprint.com-four-people-were-arrested-in-thane-on-suspicion-of-rape-and-child-molestation-picsart-05-07-05.40.09-1-11zon.png 1020w” sizes=”(max-width: 1477px) 100vw, 1477px” title=”Indian products that emerged as a result of the Swadeshi Movement, from Boroline to Parle G 12″></p>
<p>A Green Revolution in Skincare with Boroline</p>
<p>One defining character in this story is Boroline, a well-known brand associated with skincare. Boroline was created in 1929 as a counter to British imports by Gaur Mohan Dutta, a business tycoon who adopted the Swadeshi concept. In rural India, it was affectionately referred to as “Hathiwala cream” because of its unusual green packaging with an elephant logo. After 94 years, Boroline’s impact is still evident, a monument to both its success and the steadfast Swadeshi attitude.</p>
<p>Nectar of Resilience, Rooh Afza</p>
<p>Rooh Afza, a brainchild of Hakim Hafiz Abdul Majeed, became a cool remedy for the sweltering Indian summers. Rooh Afza, who was born in 1907 in the center of Old Delhi, created a herbal sherbet that provided relief from the sweltering heat. It continues to adorn innumerable homes now, more than a century later, which is a testament to the effectiveness of natural cures.</p>
<p>The aromatic emblem is Mysore Sandal Soap.</p>
<p>The Mysore Sandal Soap made its aromatic debut in 1916 as change began to sweep over India before to independence. This soap, housed in an eye-catching green and red box, became a fragrant representation of Swadeshi tenacity. In order to further foster the feeling of independence, King Krishna Raja Wadiyar IV of Mysore was crucial in the establishment of the government soap factory in Bangalore.</p>
<p>Parle-G: Developing Future Tastemakers</p>
<p>Without including Parle-G, any discussion about surviving Indian brands would be incomplete. The recognizable yellow wrapper, featuring an appealing little girl, has decorated pantries for many years. In 1929, savvy Mumbai businessman Mohanlal Dayal channeled his Swadeshi ethos into a closed factory, giving birth to Parle-G cookies. This well-liked food, created with the common Indian in mind, is still a treasured ally connecting the past and present.</p>
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